“The launch of a new website and a rebrand has been a big focus, because I believe that having a strong brand and a clear, engaging website is crucial in gaining new customers,” he says. Being flexible to change, despite its size, has been key to the success of Bad Ragaz, and is something Vogler will be building on.Īfter taking over as CEO in July 2017, one of Vogler’s first tasks was to look at the brand and web presence. Over recent years, since the credit crunch, the resort has seen a shift in its audience, from predominantly Swiss and German guests to those from emerging markets like Russia, Middle East, and the US. This was achieved both through investment, innovation and seeking new audiences, a strategy which Vogler will continue to take forward. Vogler has been with the organisation since 2008 and, as CFO, worked closely with his predecessor, Peter P Tschirky, to pilot the resort through tough economic times. He says: “We have many loyal guests who’ve been with us for decades, but now it’s time to acquire newer, younger guests, so we’re realising projects with this in mind.” While keen to look after these customers, Vogler also has attracting new audiences as one of his key aims. Occupancy is 65 per cent and the resort has a loyal following: some of its guests have been coming for more than 50 years. Although this has not always been the case, each of the businesses are currently firing on all cylinders. There’s also an on-site Medical Health Center with 30-plus doctors focusing on everything from sports injuries and nutrition to fertility and mental health.ĬEO Patrick Vogler, says that each part of the resort is viewed as an independent profit centre. The two separate spas include Thermal Spa and the famous Tamina Therme public thermal baths with its “precious healing waters”. Since opening, a history of continued investment has led to the resort, and its reputation, growing to offer something for everyone.Ĭurrently there four hotels, seven restaurants, a café and a sushi takeaway, a casino and two golf courses. Taking advantage of this sublime setting, the original hotel, the Grand Hotel Quellenhof, celebrates its 150th anniversary next year. Based in the heart of the Alpine region of Heidiland, Grand Resort Bad Ragaz has the setting we all imagine when we think of Switzerland: mountains, superb scenery, ideal terrain for outdoor activities, it’s a wine region and even has its own healing waters – all within an hour of Zurich.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |